{"id":7306,"date":"2025-09-12T07:47:50","date_gmt":"2025-09-12T12:47:50","guid":{"rendered":"https:\/\/wiga5ubklx.wpdns.site\/?p=7306"},"modified":"2025-09-12T10:35:04","modified_gmt":"2025-09-12T15:35:04","slug":"the-worst-marketing-logo-fr-johnson-reflects-on-the-feast-of-the-exaltation-of-the-cross","status":"publish","type":"post","link":"https:\/\/passionist.org\/es\/2025\/09\/12\/the-worst-marketing-logo-fr-johnson-reflects-on-the-feast-of-the-exaltation-of-the-cross\/","title":{"rendered":"The Worst Marketing Logo: Fr. Johnson Reflects on the Feast of the Exaltation of the Cross"},"content":{"rendered":"<p class=\"wp-block-paragraph\">On the Feast of the Exaltation of the Holy Cross, we remember that the cross isn\u2019t just an ancient symbol of suffering \u2014 it\u2019s a mirror of God\u2019s love. A love that chooses vulnerability, transforms wounds into windows, and turns weakness into strength.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fr. Johnson Emmanuel, CP\u2019s reflection dives into the paradox of the cross with humor, storytelling and hope. Watch and discover how even your splinters can become part of the bridge between heaven and earth.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Fr. Johnson&#039;s Reflections on the Feast of The Exaltation of the Holy Cross\" width=\"1333\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/xr-OmndwNQ4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Transcription<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You know, if Jesus had hired a modern marketing agency, they would have fired him immediately. Picture the boardroom meeting. \u201cSo, let me get this straight, Jesus. Your brand message is suffering. Your logo is an execution device. And your tagline is \u2018take up your cross and follow me.\u2019 Have you considered maybe a nice sunset or a motivational quote about following your dreams? Something more aspirational?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But Jesus being Jesus probably would have smiled and said, \u201cActually, I\u2019m thinking we go with \u2018die to live\u2019 \u2014 really lean into the paradox.\u201d And the agency would respond, \u201cSir, that\u2019s literally the opposite of what every focus group has ever told us.\u201d Exactly. That\u2019s the point.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Celebrating the Cross<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Today we celebrate the Feast of the Exaltation of the Holy Cross \u2014 Christianity\u2019s way of throwing a party for the thing that should be the ultimate downer. It\u2019s like celebrating a broken heart because it taught you to love better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">St. Paul in Philippians gives us the framework: Christ emptied himself. K\u00e9nosis \u2014 one of those fancy theological words that makes us sound smart at dinner parties but actually describes the most radical thing imaginable: God choosing limitation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>God\u2019s Radical Choice<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Think about it. If you and I were God, maybe the first thing we\u2019d do is invent calorie-free cheesecake that still tastes heavenly. Beyond that, if we were infinite, omnipotent, eternal, what\u2019s the most dramatic thing we could do? Get bigger? Already infinite. Get wiser? Already omniscient. No \u2014 the most radical thing an unlimited God could do is choose limits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choose smallness. Choose vulnerability. To know what it\u2019s like to need a bathroom, to get hangry, to have your feelings hurt. It\u2019s like Beyonc\u00e9 deciding to bomb at karaoke night \u2014 except infinitely more significant.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Scandal of Weakness<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As Father Richard Rohr once said, the gospel is the scandal of God\u2019s weakness being stronger than human strength. That drives our achievement-obsessed culture crazy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We worship strength, admire winners, follow influencers who look like they have it all together. But Christianity says: that broken man on an execution device \u2014 that\u2019s God, and that is what love looks like when it goes all the way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most of us don\u2019t want a cross. We want a spa day with Jesus \u2014 scented candles, soft music, maybe a latte from heaven. But love isn\u2019t a Hallmark card. It\u2019s messy. It requires little crucifixions \u2014 your pride, your ego, your need to be right. They die, and intimacy is born.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Daily Deaths that Lead to Love<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The cross isn\u2019t just about Jesus dying 2,000 years ago. It\u2019s about the daily deaths that lead to love. Dying to resentment in marriage. Dying to cynicism in friendship. Dying to despair when life breaks your heart.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dying to jealousy when others get what you prayed for. Dying to fear when love asks you to risk again. Dying to comparison when everyone else\u2019s life looks easier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For us Passionists, this feast is not abstract. Our founder, St. Paul of the Cross, said, \u201cThe Passion of Jesus is the greatest and most overwhelming work of God\u2019s love.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We wear the Passion sign not as jewelry but as a declaration that love is found here \u2014 in Christ\u2019s wounds, in the world\u2019s wounds, in our own wounds. When you stand before the cross, you\u2019re not looking at a monument. You\u2019re looking at a mirror.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The cross doesn\u2019t just say, \u201cLook what they did to Jesus.\u201d It says, \u201cLook what love did with it.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Finding God in Suffering<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">St. Paul of the Cross didn\u2019t found a congregation to help people escape suffering but to help them find God in suffering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So here\u2019s the practice for the week, as my friend Faith puts it: Don\u2019t run from your cross. Name it, hold it, lift it up \u2014 not as punishment but as participation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you exalt the cross in your life, you declare, \u201cEven here, God is present. Even here, love is stronger.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe your cross is illness. Maybe unemployment. Maybe a teenager\u2019s attitude that could qualify as the eighth deadly sin. Whatever it is, don\u2019t drag it alone. Hold it up with Christ. And in that holding, watch how your wounds become windows, pain becomes path, and suffering becomes solidarity.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Cross as a Mirror of Love<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The cross is the family table where grace and failure sit together. The awkward family photo where everyone is included \u2014 even the ones who forgot to smile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A woman once told me, \u201cWhen I look at the cross, I don\u2019t see pain anymore. I see proof that God will never abandon me. It\u2019s like when my kid brings me a crayon drawing \u2014 messy, colors outside the lines \u2014 but I put it on the fridge because it\u2019s love.\u201d The cross is God putting my messy drawing on his fridge forever.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s exaltation \u2014 to take what looks like failure and declare it beloved, to take what looks like death and call it life, to take what looks like the end of the road and say, \u201cActually, this is the narrow door to resurrection.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Grace Plays Generous<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We exalt the cross because it keeps messing with our math. The thief gets paradise today. The prodigal gets a feast before confession. We get loved while still sinners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grace does not play fair. Grace plays generous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So today let\u2019s celebrate the cross \u2014 the world\u2019s worst marketing logo that turned out to be the greatest love story ever told. And this week, when life hands you splinters, remember: you are not holding debris. You\u2019re holding the wood that built the bridge between heaven and earth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Happy Feast of the Exaltation of the Holy Cross, everyone. And if any marketing agency ever tries to rebrand Christianity, just show them our engagement numbers: two thousand years, and still trending. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amen. God bless you all.<\/p>","protected":false},"excerpt":{"rendered":"<p>Fr. Johnson Emmanuel, CP reflects on the paradox of the cross as both a symbol of suffering and the greatest sign of love. <\/p>","protected":false},"author":4,"featured_media":7277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[50],"tags":[163,34,45],"coauthors":[162],"class_list":["post-7306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reflections","tag-feast-days","tag-st-paul-of-the-cross-retreat","tag-videos"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Worst Marketing Logo: Fr. 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